In collaboration with Danish sustainable jeweller Mælt, I helped bring their unique upcycling concept to life online. Shaping both visual identity and digital experience to reflect craftsmanship, storytelling, and eco-conscious values.

As Lead Designer (co‑concept developer), I defined the brand identity and designed an interactive site that blends clarity with sensory engagement. Users can explore how Mælt transforms inherited or recycled materials into new custom pieces, supported by a personalised pricing tool and thoughtful, transparent storytelling.

By integrating storytelling with visual direction and modern UI design, the site amplifies Mælt’s values and helps educate and convert visitors into informed clients – all while celebrating their Danish craftsmanship and commitment to sustainability.

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